I often hear people say they hate networking events. They fear them. When you meet people superficially, it seems like you're using them. Or it seems fake.
Given that the work environment has become increasingly complex and that those who collaborate improve the bottom line for businesses by over 10 percent (source: Corporate Executive Board), then it makes sense that networking is an essential tool for getting things done.
Networking helps us:
- share knowledge and contacts
- help others
- build relationships before we need them
- get "just-in-time" help
- get more done with less effort
Everyone should be ready for networking opportunities. A starting point -- understand your goals and interests. What's your value proposition? This is the part that will make you memorable when the person you meet realizes there is something you have to offer them. This will also make you feel better about networking since you will have the opportunity to become a "giver," not just a "taker." See Wharton Professor Adam Grant's books Give and Take: Why Helping Others Drives Our Success. You can also read his HBR article on the same subject.
People also experience what Never Eat Alone author Keith Ferrazi calls the "frontier ethic." Some just never want to show any sign of weakness and don't ask for help. They have a "tough as nails" exterior and would rather keep things close held.
Remember that it's not about selling yourself but about providing enough information that the other person can associate something with you. Be confident and approachable and watch your body language. See Amy Cuddy's TED Talk on body language. Follow up after the event.
Lastly, network on your own terms. Choose the time of day you're at your best. Create your own communities of interest, clubs, social get-togethers.
Set a goal today-- introduce yourself to one new person a week. (You can find this person in the networks of your friends, family, co-workers, neighbors, etc.)
Good luck!
